Three separate strategic angles

HBOT pop-up. Men's Health Clinic. DoctoriumGP umbrella.

Three distinct programmes. Different operating models, different P&Ls, different brand registers. Connected by one funnel: events generate leads, leads convert at the clinic. The Body Fix Coach collaboration sits inside Track 3 (DoctoriumGP overview).

Track 1

Mobile HBOT pop-up programme

The road show. Standalone. Cash-flow generator + lead-gen for Tracks 2 & 3.

Y1 direct
£192k mid
Y1 net
£78k mid
Pipeline
£102k
Event-days
130 mid

Operating model

  • Vehicle: VW Caddy Maxi C20 eHybrid
  • Equipment: Oxydise soft chamber rented £585/mo + Tanita
  • Operators: Ade lead, Spencer paid (~£130/day), Phil unpaid family help
  • Compliance: SOP-led, no intoxication, no medical claims
  • Lean start: Pre-sell 2 corporate days — chamber funded from deposits

Where it goes

  • Motorsport (BSB, BTCC, IRONMAN paddocks)
  • Race meetings (Trent Bridge, Burghley, Royal Ascot)
  • Country shows + classic-car meets
  • Premium garden / classical festivals (Henley, Glyndebourne)
  • Endurance (Manchester, Edinburgh, Outlaw, HYROX)
  • Corporate boardroom / golf-club members' nights

Reports

06 HBOT 09 Where 15 Weekends 17 Athletes 18 Competitive 19 Van fit 21 Calendar
Master calendar → Lean start →
Track 2

Men's Health Clinic

The men's longevity proposition. Specifically men — pelvic, prostate, hormones, EMSella, longevity tier.

Y3 ARR target
£800k-1.5m
UK GLP-1 male
22%
Reachable men
5-7.5k
Trigger event
45-65 male

Six revenue lines (men-specific)

  • Men's individual longevity — £1,495 / £2,995 / £4,999
  • Men's EMSella — £495 6-session course
  • Post-prostatectomy — £1,295 / 12 sessions + PSA
  • GLP-1 weight management — bundled into longevity, B2B sidesteps ASA
  • Men's HBOT (Optimise+ tier) — £165/session at clinic
  • Total Transformation male — £6,995 - £34,995 longevity + GLP-1 + aesthetics

Operating model

  • Premises: CQC-registered Vernon Gate
  • Clinical lead: Gemma + Y2 second male-friendly GP
  • Marketing: Cooper Parry / IoD warm channels, Companies House, motorsport-paddock connections, BSB / IoMTT / Burghley pop-up overlap
  • Funnel: Track 1 events feed Track 2 directly — jockeys, BSB riders, motorsport executives are the ideal demographic

Reports

05 Persona 06 HBOT 07 GLP-1 14 PRP 17 Athletes
Patient site → Financial pack →
Track 3

DoctoriumGP umbrella

The whole clinic. Women's longevity, family GP, corporate B2B, concierge, aesthetics. Body Fix Coach collaboration sits here.

Y3 ARR target
£3.5-5m
UK private GP
£1.6bn
SMEs in band
2-2.6k
PMI penetration
70-85%

Revenue lines

  • Women's individual longevity — parallel ladder £1,495 / £2,995 / £4,999
  • Couples & family bundles — Director Couple £6,995 / Whole Family £14,995
  • Family GP retainer — £5,995 family of 4, tax-deductible
  • Corporate B2B / key worker — £8,950 - £24,950 / EIM21765 zero-BIK
  • Vernon Gate Concierge — £2,499/visit to £24,500/yr full annual
  • Total Transformation — £6,995 - £34,995 longevity + aesthetics + PRP
  • Body Fix Coach collaboration — £79 referral pathway, no co-branding

Reports

01 Houses 02 Pricing 03 Warm 04 Rich-list 08 B2B 10 Concierge 11 Family GP 12 Women's 13 Telemed 14 Aesthetics Body Fix Coach
Full dashboard → BFC pivot →

One funnel feeds three tracks.

The mobile pop-up programme (Track 1) generates leads at events. Men's leads flow into Track 2 (Men's Health Clinic) for longevity / GLP-1 / EMSella. Mixed leads flow into Track 3 (DGP umbrella) for women's tier, family GP, corporate, concierge.

Track 1 is the cash-light, lean-start, weekend road show. Tracks 2 and 3 are the premium clinical revenue. You can run any track independently — but together they form one integrated business.