Warm Channel Network

Purpose. Map every plausible warm-introduction route to the DoctoriumGP men's-longevity ICP: male owner-operator MD, age 45–65, £2–10m turnover private company, dividend-distributing, time-poor, has private medical insurance but no longevity care, lives or works within 45 minutes of Derby (DE1 1UL). The ICP does not respond to cold ads. They respond to peer recommendation and trusted-advisor referral. Everything below is filtered for that channel logic.

Compiled: 25 April 2026. Author: Ade Whetton (Managing Director, DoctoriumGP / PHW Ltd). Sender for outbound pitches: Dr Gemma Lewis MRCS MRCGP, hello@doctoriumgp.com.

Drive-time radius (45-minute): Derby, Burton, Ashbourne, Belper, Matlock, Chesterfield, Ilkeston, Long Eaton, Loughborough, Nottingham, Beeston, Castle Donington, Mansfield (south), Uttoxeter, southern Stoke fringe, Tamworth (just), northern Leicester fringe, Lichfield. Excludes Birmingham proper (~75 min from DE1).

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Executive summary

Six channel families exist in this footprint. Ranked by realistic conversion to first-100 patients:

1. Mid-market accountancy partner introductions — highest leverage. Cooper Parry (Castle Donington, 12 minutes from DE1), PKF Smith Cooper (Pride Park, 10 minutes), RSM East Midlands (Nottingham + Leicester) and Dains/Magma. Their wealth-management arms already steward the exact ICP. They host owner-MD client events monthly. One co-hosted breakfast = 30–60 ICP attendees in a room.
2. East Midlands Chamber + Marketing Derby Bondholders — 4,100 + 300 member firms, weighted heavily to private owner-operators. EMC events run almost daily. Marketing Derby's 500-Bondholder events have the right room.
3. IoD Derbyshire & Nottinghamshire — small but exact-fit. Branch chair is a serving CFO/interim FD (Paul Hooper-Keeley, Intervallum). Speaker slots are accessible.
4. Wealth managers / IFAs — RBC Brewin Dolphin (Nottingham), Mattioli Woods (Leicester HQ), St James's Place partner practices, Quilter Cheviot Birmingham covering Notts/Derbys. Their HNW client books are the exact buyer; their compliance teams will gate any clinical referral, so this is a 6-month relationship channel, not a quick win.
5. Mid-market law firms — Geldards, Flint Bishop, Freeths, Browne Jacobson, Shoosmiths, Knights, Nelsons. Excellent for MD/M&A-deal events but legally cautious about endorsing health services. Sponsorship of their client events beats co-branding.
6. Industry clusters — Rolls-Royce supply chain (Midlands Aerospace Alliance), Toyota Burnaston Tier-1s, Bowmer & Kirkland / Bloor Homes / Chevin Homes (housebuilder-construction nucleus), East Midlands Gateway logistics tenants. Approached at trade-association level (MAA, Constructing Excellence East Midlands), not company-by-company.

Action this week. Send three pitches: (i) Cooper Parry BD lead — co-hosted "Founder Healthspan" breakfast at Sky View; (ii) IoD Derbyshire & Nottinghamshire branch (Paul Hooper-Keeley) — Gemma keynote slot; (iii) Mattioli Woods Leicester wealth team — HNW client benefit pilot. Templates in §F.

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A. Peer groups in Derby / East Midlands

A1. Institute of Directors (IoD) — East Midlands

Recommended action: LinkedIn-message Paul Hooper-Keeley pitching a 30-minute "Maintenance of Capability for Director-level Performance" talk at next quarterly dinner. Offer free Tier-Zero workup for any director who attends.

A2. Vistage UK

Recommended action: Connect with Carole Harvey on LinkedIn; pitch a 90-minute "longevity workshop" slot for her group. Treat each Vistage chair as a 1:1 BD relationship — Vistage central does not control speaker access.

A3. The Alternative Board (TAB) — Derby & East Midlands

Why TAB is high-value: Max Crosby-Browne controls a curated owner-operator list directly inside the radius. He runs his own marketing events. A co-branded "MD healthspan masterclass" sits inside his existing programme and costs him nothing.

A4. Entrepreneurs' Organization (EO) — Birmingham (nearest)

A5. Young Presidents' Organization (YPO)

A6. BNI (Business Network International) — Derbyshire / Burton

A7. Federation of Small Businesses (FSB) — East Midlands

A8. East Midlands Chamber of Commerce (Derbyshire, Nottinghamshire, Leicestershire)

A9. CIM / IDM

Not the right channel for this ICP — marketing-director audience, not owner-MD. Skip.

A10. Marketing Derby (Bondholders)

Recommended action this quarter: Apply for Bondholder membership at Foundation tier. Cost £750. Returns access to 12+ events/year with exact ICP attendance.

A11. Derbyshire Business Forum / Derby BID

Operate but smaller-scale than EMC + Marketing Derby. Use after the bigger channels are live — secondary.

A12. Family Business UK (FBUK)

A13. BVCA (British Private Equity & Venture Capital Association)

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B. Mid-market accountancy firms — Derby / East Midlands

Ranked by ICP fit and ease of partner co-host. All have monthly client-event programmes and Budget-day breakfasts.

Pattern: every firm in the table runs Budget-day breakfasts, year-end planning seminars, sector roundtables (manufacturing, agri, construction, owner-managed business, R&D tax). DoctoriumGP slots cleanly as either: (i) sponsor of one event/year (£1–3k) with 5-min speaking slot and lead-capture; or (ii) full co-host of a "Founder Healthspan & Capacity" breakfast inviting the firm's top-50 owner-MD clients.

Two firms to land first: Cooper Parry (geographic + ICP + wealth-arm cross-sell) and PKF Smith Cooper (Pride Park, 5 minutes from Derby clinic site, Top-12 by fees). One pitch each, week of 27 April.

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C. Wealth managers / private banks

Channel logic: wealth managers will not refer clients to a clinic without a defensible clinical credential. Gemma's MRCS MRCGP solves this. The pitch is not "send us patients"; it is "give your top 30 clients a complimentary Tier-Zero longevity workup as an annual benefit, branded under your wealth-manager logo." Cost-per-acquisition is low (the workup is the marketing) and the wealth firm gets a perceived service uplift.

Two wealth-side pitches to land first: Mattioli Woods (Leicester HQ, biggest local AUM, just-taken-private so receptive to client-stickiness initiatives), and Cooper Parry Wealth (already inside an accountancy relationship, simplest cross-sell).

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D. Mid-market & East Midlands law firms

Channel logic for law firms: lawyers won't co-brand a clinical service (regulatory caution), but they will sponsor or co-host MD-audience events under their own banner. The pitch is "we'll provide the speaker and the workup voucher — you provide the room and your client list." Geldards, Flint Bishop, and Nelsons are the warmest first-pitch targets given Derby HQ presence.

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E. Industry clusters in Derby that punch above their weight

E1. Aerospace & engineering — Rolls-Royce supply chain

• Rolls-Royce Derby is the principal hub of the East Midlands aerospace cluster; accounts for 1-in-4 cluster jobs midlandsaerospace.org.uk.
• Trade body: Midlands Aerospace Alliance (MAA) — runs an annual conference (2026 confirmed); SC21 supply-chain programme.
• Tier-1/Tier-2 owner-operator firms in radius: Smiths Detection, Pattonair (now Incora), JJ Churchill (Market Bosworth), Mettis Aerospace (Redditch — out of radius), AE Aerospace (Birmingham — out of radius), DRS-Aerocomms (Lutterworth — radius edge), and dozens of unnamed precision-engineering SMEs. Many are family-owned with founder MDs in exact ICP age band.
• Channel: sponsor the MAA Annual Conference 2026 health-and-capability track. Single sponsorship places DoctoriumGP in front of ~150 directors of aerospace SMEs.

E2. Automotive — Toyota Burnaston supply chain

• Toyota Motor Manufacturing UK (Burnaston, Derby) — 3,000 direct + thousands indirect toyotauk.com. Senior leadership (Darius Mikolajczak MD; Tim Freeman Deputy MD) is corporate-employee, not ICP — but the surrounding Tier-1 supplier base is rich with private owner-MDs.
• Tier-1s in radius include Unipres, JTEKT (Derby), Toyota Boshoku, Faltec, Nifco UK (Stockton — out of radius). Many smaller Tier-2/3 Derbyshire engineering firms supply Burnaston directly.
• Channel: SMMT and the East Midlands Automotive Alliance / D2N2 LEP automotive sector groups.

E3. Construction & housebuilding

• Bowmer & Kirkland — Heage, Derbys. Family-owned; Jack Kirkland (Group Chair), Christopher and Michael Kirkland (Main Board), Robert M Kirkland (Life President). Family wealth ~£1bn+ class wikipedia.org.
• Bloor Homes (Bloor Holdings) — Measham/Swadlincote axis. John Bloor founder (~£3.1bn 2025 Sunday Times Rich List); sons Adrian (former CEO) and Nick active.
• Chevin Homes — Marketing Derby Bondholder, Belper-area private homebuilder.
• Casamia Homes — Derbyshire, family-run.
• G F Tomlinson, Wildgoose Construction (Alfreton), Robert Woodhead — mid-market regional contractors with founder/family ownership.
• Channel: Constructing Excellence East Midlands; CIOB regional events; Marketing Derby Bondholder bridges. Construction-MD ICP overlap is very high (high-cash, family-owned, time-poor, average MD age 50+).

E4. Agri-business & food

• Branston Ltd (Lincoln-radius edge); Dairy Crest / Müller Wiseman / Long Clawson Dairy (Leicestershire); JCB (Rocester — radius edge, family-owned by the Bamford family — exact ICP at the senior level); Thorntons (Alfreton legacy).
• Channel: Heart of England Fine Foods; NFU East Midlands.

E5. Distribution & logistics — East Midlands Gateway cluster

• 700-acre rail-freight hub at Kegworth (operated by SEGRO) emfreeport.com hosts Amazon, Very, XPO, Kuehne+Nagel, DHL, Maersk. These are corporate tenants — not ICP. But the surrounding SME logistics and 3PL operators in DE/NG postcodes (Lockwood, Boughey, Andrew Page, etc.) include numerous owner-operators.
• Channel: Logistics UK Midlands; East Midlands Freeport business engagement team.

E6. Professional-services owner-MDs

• Largely captured under §B/§C/§D above. Note: LDC has a Nottingham/East Midlands office and is Marketing Derby Bondholder — its portfolio companies in DE postcodes are the cleanest "PE-backed founder-MD" ICP nucleus.

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F. Partnership-pitch templates

F1. Accountancy co-host — Cooper Parry / PKF Smith Cooper

Subject: A 75-minute breakfast for your top-30 founder clients — capacity, not just capital

Dear [Partner/BD Director name],

I'm Dr Gemma Lewis MRCS MRCGP, Clinical Director of DoctoriumGP, the CQC-registered private clinic on Vernon Gate, Derby. I'm writing because [Cooper Parry / PKF Smith Cooper] sits at the centre of the owner-managed-business community I want to serve — and there is a clear shared agenda I'd like to put on the table.

The ICP we're both stewarding is the same: founder-MDs in the £2–10m turnover band, dividend-distributing, time-poor, between 45 and 65. Your team helps them protect and extract capital. We help them protect and extract personal capability — the variable that determines whether they can still chair the board, complete the deal, and run the business in eight years' time.

I'd like to propose a co-hosted breakfast at [Sky View / Pride Park] for 30–50 of your founder-clients: 75 minutes, 07:30 start. I'll deliver a 25-minute talk titled "Maintenance of Capability for Owner-Operators — what the longevity evidence base actually says." We then take questions. Every attendee leaves with a complimentary Tier-Zero healthspan workup voucher (worth £495), redeemable at our Vernon Gate clinic. There is no cost to your firm. We provide breakfast.

The attendee value is direct and measurable: they get bloodwork (130+ markers including ApoB, Lp(a), HbA1c, hsCRP, hormones, comprehensive thyroid), a 30-minute consultation with one of our doctors, and a private health dashboard. The firm value is event content that genuinely lands with founder-MDs, not another R&D-tax-credit refresh.

I'd welcome a 20-minute call next week to walk you through the format. We have capacity to run two events with [firm] over the next quarter.

Kind regards,

Dr Gemma Lewis MRCS MRCGP Clinical Director, DoctoriumGP hello@doctoriumgp.com 4 Woburn House, Vernon Gate, Derby DE1 1UL

F2. Peer-group speaker — IoD Derbyshire & Nottinghamshire

Subject: Speaker proposal for a Derbyshire & Notts IoD branch event — director healthspan

Dear Paul,

Congratulations on the branch chair role and on the work Intervallum continues to do in the regional finance-leadership space. I'm writing as Clinical Director of DoctoriumGP, the new private clinic at Vernon Gate, Derby (CQC-registered, founded 2025), and I'd like to propose a speaker slot at a 2026 branch event.

The talk I'd like to deliver — 30 minutes plus 15 minutes Q&A — is titled "Director-Level Healthspan: the Decisions That Matter Between 45 and 65." It's the talk I wish someone had given the directors I see in clinic ten years before they actually arrive. It is grounded in the same evidence base your members trust elsewhere: cardiovascular risk stratification (ApoB, Lp(a), CT calcium scoring), metabolic resilience (continuous glucose data, HbA1c trend), hormonal trajectory (testosterone, cortisol), cognitive maintenance, and the under-discussed sleep and recovery levers that change executive performance.

What I bring to an IoD audience: I'm an MRCS MRCGP-credentialled GP and surgeon with 15+ years' clinical experience. I founded DoctoriumGP because the private health offering most directors hold (typically AXA or BUPA via PMI) is reactive, not preventative — it does not solve for the next two decades of capability. The talk is non-promotional. We do not pitch from the lectern.

As a goodwill gesture, every attending IoD member leaves with a £495 Tier-Zero healthspan workup voucher, redeemable for 90 days at our Derby clinic. This is solely for the IoD audience.

If the format works, I'd be delighted to discuss timing for an autumn 2026 dinner or breakfast slot. Could we have a brief call this fortnight?

Warm regards,

Dr Gemma Lewis MRCS MRCGP Clinical Director, DoctoriumGP hello@doctoriumgp.com

F3. Wealth-manager HNW client benefit — Mattioli Woods / RBC Brewin Dolphin

Subject: A discreet annual client benefit your top-tier clients haven't been offered

Dear [Senior Investment Manager / Wealth Director name],

I'm Dr Gemma Lewis MRCS MRCGP, Clinical Director of DoctoriumGP — a CQC-registered private clinic on Vernon Gate, Derby, focused on long-term healthspan for individuals with the resources to invest in it properly.

Your top-quintile clients — typically founder-MDs and executive directors with portfolios above £500k — already have private medical insurance. What they don't have is preventative longevity care. PMI pays for treatment after diagnosis. Longevity care is what extends the runway in which the diagnosis is unlikely to arrive.

I'd like to propose a discreet client-benefit pilot for [Mattioli Woods / Brewin Dolphin] Nottingham/Leicester:

Top 30 nominated clients receive a complimentary Tier-Zero healthspan workup at our Derby clinic — comprehensive bloodwork (130+ markers including ApoB, Lp(a), advanced lipids, HbA1c, hsCRP, full hormone panel, comprehensive thyroid), a 45-minute consultation with one of our doctors, and twelve-month access to a private clinical health dashboard. Branded as a [firm-name] client benefit. Voucher value £495. No cost to the firm. We provide the clinical pathway; you provide the introduction.

The retention case is straightforward: HNW clients churn when they feel under-serviced. A genuinely useful, non-financial benefit (one their accountant and lawyer have not offered) is highly differentiated. We have built this exact programme already with regional partners and can share anonymised feedback under NDA.

Would a 20-minute exploratory call work in the next two weeks? I can travel to Nottingham/Leicester or host at our clinic.

With warm regards,

Dr Gemma Lewis MRCS MRCGP Clinical Director, DoctoriumGP hello@doctoriumgp.com

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Sources

• IoD East Midlands
• IoD Derbyshire & Nottinghamshire chair appointment
• Vistage UK group locations
• Vistage UK CEO Group Chair – Midlands recruitment
• The Alternative Board – Derby & East Midlands
• TAB Derby franchisee Max Crosby-Browne
• Entrepreneurs' Organization Birmingham
• EO eligibility procedures
• YPO membership criteria
• BNI Derbyshire / Midlands
• FSB East Midlands new regional chair Dawn Edwards
• East Midlands Chamber and Events
• Marketing Derby Bondholders
• Family Business UK
• Cooper Parry and Cooper Parry Events
• PKF Smith Cooper Derby
• RSM East Midlands managing partner Sheetal Sanghvi
• Dains Group acquires Magma
• BHP Sheffield/Chesterfield
• RBC Brewin Dolphin Nottingham office
• RBC Brewin Dolphin – Ian Cooper
• Mattioli Woods Leicester and Mattioli Woods overview
• Quilter Cheviot Birmingham
• SJP Nottingham
• Geldards LLP
• Geldards on Marketing Derby
• Flint Bishop
• Browne Jacobson 2026 partner promotions
• Knights plc
• Knights' corporate quartet to Nelsons (2024)
• Freeths LLP – Chambers 2026 profile
• Midlands Aerospace Alliance
• MAA Annual Conference 2026
• Toyota Manufacturing UK – Burnaston
• East Midlands Gateway / SEGRO
• Bowmer + Kirkland (Wikipedia)
• Derbyshire Rich List 2025 (Sunday Times)
• University of Derby Top 200 Businesses 2025