The operational diary for the DoctoriumGP mobile HBOT pop-up programme. 12 months of nationwide events, allocated across Ade, Spencer and Phil. Anchored on Oxydise rental at £585/month. Mid-case attributable revenue: £275-330k Year 1.
Reference video — jump to 1:29 timestamp. Useful context for the mobile HBOT programme.
At £585/mo + £200/mo running, the chamber's all-in carrying cost is £785/mo. Break-even per weekend: 8 paid sessions at £79, 5 sessions at £125, or 4 corporate-day delegates at £160.
Outright purchase only becomes economic at month 12+ if cumulative net per month consistently exceeds £1,500. Cumulative cash should exceed the £9,000 chamber purchase price by end of August in the mid-case — buy outright in October 2026 if the May-September pilot delivers.
Worst case: 6 anchor weekends underperform, programme is mothballed September 2026, total cost ~£4,700. Best case: 32 weekends at average £1,200 net = £38,400 direct revenue + £80-120k pipeline value flowing into the £4,999 / £14,500 / £24,500 longevity tiers.
Top 5 are dominated by Royal Ascot, Salon Privé, Cowes Week, Burghley, BMW PGA — high pitch costs offset by 1-5% pipeline conversion to £14,500-24,500 concierge tier. The next 25 are anchor-tier events delivering direct cash + modest pipeline. Optimal portfolio: 4-5 trophy + 25-30 anchor events.
| # | Event | Tier | Direct net | Pipeline | Total contribution |
|---|---|---|---|---|---|
| 1 | Burghley Horse Trials (Wed-Sun)Anchor | Premium | £3,820 | £6,000 | £9,820 |
| 2 | Royal Ascot (5 days, partnership)Trophy | Trophy | -£500 | £24,000 | £23,500 |
| 3 | Salon Privé Blenheim (5 days)Trophy | Trophy | -£450 | £18,000 | £17,550 |
| 4 | Cowes Week Bicentenary (7 days) | Premium | £3,420 | £8,400 | £11,820 |
| 5 | BMW PGA Wentworth (4 days)Trophy | Trophy | -£3,620 | £15,000 | £11,380 |
| 6 | Henley Festival (5 days) | Premium | -£2,300 | £12,000 | £9,700 |
| 7 | Concours of Elegance Hampton Court | Trophy | -£5,520 | £14,000 | £8,480 |
| 8 | Twickenham England v New Zealand | Trophy | -£5,630 | £14,000 | £8,370 |
| 9 | NEC Classic Motor Show (3 days) | Premium | £1,400 | £6,000 | £7,400 |
| 10 | Trent Bridge Test (4 days)Anchor | Anchor | £2,750 | £4,500 | £7,250 |
| 11 | Donington BSB May (3 days)Anchor | Anchor | £3,000 | £4,000 | £7,000 |
| 12 | Chatsworth Country Fair (3 days)Anchor | Anchor | £2,500 | £4,500 | £7,000 |
| 13 | Cadwell Park BSB Aug Bank Hol | Anchor | £3,000 | £3,800 | £6,800 |
| 14 | Donington WorldSBK Jul | Anchor | £2,700 | £4,000 | £6,700 |
| 15 | Three Counties Show Malvern | Anchor | £2,350 | £3,800 | £6,150 |
| 16 | Snetterton BSB Jul | Anchor | £2,200 | £3,300 | £5,500 |
| 17 | Bramham Horse Trials | Premium | £1,650 | £3,500 | £5,150 |
| 18 | Outlaw Notts Triathlon (full)Anchor | Tier 1 athletic | £2,000 | £3,000 | £5,000 |
| 19 | Edinburgh Marathon Festival | Tier 1 athletic | £1,900 | £3,000 | £4,900 |
| 20 | Royal Parks Half / Ride London | Tier 1 athletic | £500 | £4,500 | £4,850 |
| 21 | HYROX London Dec | Tier 1 athletic | £250 | £4,200 | £4,450 |
| 22 | IRONMAN 70.3 Bolton | Tier 1 athletic | £1,550 | £3,000 | £4,550 |
| 23 | Bicester Sunday Scramble Apr | Anchor | £2,000 | £2,400 | £4,400 |
| 24 | Caffeine & Machine partnership | Anchor | £1,850 | £2,400 | £4,250 |
| 25 | Robin Hood Half NottsAnchor | Anchor athletic | £1,730 | £2,400 | £4,130 |
| 26 | Manchester Marathon Apr 2027 | Anchor athletic | £1,540 | £2,400 | £3,940 |
| 27 | Royal Norfolk Show (2 days) | Anchor | £1,400 | £2,500 | £3,900 |
| 28 | The Game Fair Ragley | Anchor | £2,000 | £1,800 | £3,800 |
| 29 | Notts County Show | Anchor | £1,006 | £1,800 | £2,806 |
| 30 | Welford Road Tigers per matchday | Anchor | £662 | £1,200 | £1,862 |
Each operator owns a venue category that fits their demographic mirror and skill set. Spencer's gap year (2026-27) doubles as UCAS clinical observation hours under Gemma's supervision. Phil retired = perfect for weekday corporate boardrooms and country/classic-car events.
MD, sales-led conversion, partnership-pitch, brand-spokesperson. Trophy and strategic events where pitch + presence sells the £4,999 / £14,500 longevity tier.
18, gap year before med school 2027. Demographic-mirror at HYROX/Spartan/IRONMAN. Social-fluent, fitness-literate. Logged clinical observation hours under Gemma count toward UCAS personal statement.
Retired. Comes along when a deployment needs a two-up second pair of hands — load/unload, setup, friendly front-of-stand presence at country / classic-car events.
First month of the programme. 10 deployments across 5 weekends, with operator allocation locked. Direct net target £12,000, pipeline value £28,000.
| Date | Event | Op | Cost | Mid revenue | Net mid |
|---|---|---|---|---|---|
| 2-4 May | BSB Round 1 Oulton Park Anchor | A+S | £1,500 | £2,800 | +£1,300 |
| 3 May Sun | Goodwood Breakfast Club | P | £400 | £1,200 | +£800 |
| 8-10 May | Badminton Horse Trials (XC Sat 9 May) | A+P | £1,300 | £3,000 | +£1,700 |
| 9 May Sat | Notts County Show Anchor | S | £400 | £1,706 | +£1,300 |
| 15-17 May | BSB Round 2 Donington Anchor | A+S | £700 | £3,900 | +£3,200 |
| 16-17 May | Spartan UK London West Henley | P | £1,300 | £2,400 | +£1,100 |
| 22-23 May | RHS Chelsea Flower Show (recon) | A | £600 | — | — |
| 23-24 May | Edinburgh Marathon Festival | S+P | £1,900 | £3,300 | +£1,400 |
| 29-31 May | Outlaw Half Notts Anchor | S | £700 | £2,700 | +£2,000 |
| 31 May | Great Manchester Run | A | £900 | £1,500 | +£600 |
If May-June 2026 (8-weekend pilot) delivers <£12k direct net: pause programme, reassess.
If £12-18k: cut trophy events, double-down on anchors only.
If £18k+: scale to full 156-day calendar; buy chamber outright in October.
Mid-case projection. February 2027 is the highest-direct-net month (corporate boardroom days dominate). November dips on Twickenham activation cost. Peak season: May-September 2026.
| Month | Deployments | Cost | Direct revenue (mid) | Direct net (mid) | Pipeline value |
|---|---|---|---|---|---|
| May 2026 | 10 | £9,700 | £21,706 | £12,000 | £28,000 |
| Jun 2026 | 10 | £11,200 | £24,100 | £13,000 | £32,000 |
| Jul 2026 | 12 | £21,100 | £32,400 | £11,300 | £60,000 |
| Aug 2026 | 12 | £16,400 | £32,540 | £16,100 | £40,000 |
| Sep 2026 | 13 | £26,100 | £40,500 | £14,400 | £70,000 |
| Oct 2026 | 10 | £14,500 | £26,500 | £12,000 | £38,000 |
| Nov 2026 | 9 | £19,200 | £19,070 | -£130 | £36,000 |
| Dec 2026 | 6 | £11,400 | £18,800 | £7,400 | £22,000 |
| Jan 2027 | 10 | £7,200 | £19,200 | £12,000 | £15,000 |
| Feb 2027 | 14 | £9,800 | £28,800 | £19,000 | £14,000 |
| Mar 2027 | 12 | £8,400 | £22,800 | £14,400 | £12,000 |
| Apr 2027 | 11 | £9,800 | £23,400 | £13,600 | £16,000 |
| 12-month total | 129 | £164,800 | £309,816 | £145,070 | £383,000 |
Oxydise rental at £585/mo means zero capex risk during pilot. Outright purchase at £9,000 makes sense only after cumulative net >£30k. Mid-case crosses that threshold by end of August.
| Month | Net (mid) | Cumulative | Decision |
|---|---|---|---|
| May 2026 | £12,000 | £12,000 | Continue rent |
| Jun | £13,000 | £25,000 | Continue rent |
| Jul | £11,300 | £36,300 | Threshold passed |
| Aug | £16,100 | £52,400 | Buy decision pending |
| Sep | £14,400 | £66,800 | Decision month |
| Oct | £12,000 | £78,800 | Pull trigger if Aug-Sep mid+ |
12 items identified in the full report. Top 5 below.
Restore Hyper Wellness signed Kalibrate Oct 2025 for global expansion. UK plausible 12-24 months. White-space defensibility window: lock domain + trademark + social handles in week 1.
Mostly mitigated by gazebo + dry chamber. But six events have no rain contingency — Burghley XC, Outlaw Notts, Edinburgh Marathon, Cowes Week, Great North Run, Royal Norfolk Show. Booking insurance / cancellation cover ~£200/event.
The Heal-Air precedent (Report 18) is the cautionary tale. Wellness language only. No therapeutic claims. SOP-led screening at every site — non-clinical operators read the checklist verbatim, no improvisation.
September UCAS submission window vs September peak event month. Mitigated with pre-agreed Sept sabbatical (Spencer off all events 5-25 Sep 2026).
Caddy can carry HBOT-only OR EMSella-only OR Tanita-only per outing. Exion does not fit (Report 19). Programme runs single-modality until second van arrives or trailer setup is added.
Sign Oxydise rental contract (~1-week delivery). Book Spencer + Phil EFAW first-aid + Oxydise operator certification. Confirm 8-weekend pilot with venue contracts (Oulton Park, Donington, Badminton, Notts County, Edinburgh, Outlaw, Manchester, Goodwood Breakfast). Lock Spencer's UCAS observation-pathway with Gemma. Brief family accountant on Phil/Spencer contractor pay. Set up Klaviyo segment for event leads.
8-weekend pilot complete. Direct net £18-25k expected. 200+ leads captured, ~6-8 in serious longevity-tier conversation. Decision point on chamber outright purchase. Twickenham + BMW PGA + Salon Privé bookings confirmed for Q3.
Direct revenue £284-310k. Direct net £130-145k. Pipeline value £370-400k. Total attributable £275-330k Year 1. Spencer's UCAS submitted Sept 2026 with 100+ logged clinical observation hours. Programme either continues into Year 2 or is restructured based on conversion data. Second chamber + second van decision due April 2027.