All 14 reports · ~95,000 words

The intelligence stack — every recommendation source-cited.

Click into any report for the full source-cited analysis. Each report opens in long-form, mobile-readable. The main dashboard synthesises the headlines.

01

Companies House Extraction Strategy

Free Companies House API + Endole £39/month gives the prospect spine. Endole exposes the financials abridged accounts hide.

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02

Competitive Pricing Scan

Detailed scan of every relevant private clinic, London + national diagnostic providers. Defensible East Midlands premium-but-attainable band: £695-£2,995.

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03

Warm Channel Network

Mid-market accountancy + peer groups + wealth managers. Cooper Parry, 12 mins from Vernon Gate, the highest-leverage warm channel.

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04

Visibility & Rich List Strategy

University of Derby Top 200 Businesses 2025 is the actionable free list. Top 4 must-do 2026 activations: NEC Classic Motor Show + Donington BSB + Chatsworth + Cadwell BSB.

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05

Persona & Buying Behaviour

UK private GP market £1.6bn (LaingBuisson). 5,000-7,500 men in 45-min Derby radius are realistic targets. Wife is initiator, husband is buyer.

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06

HBOT Deep Dive — Mid-tier hard chamber, 7-8 month payback

No commercial HBOT operator in Derby. Mid-tier hard chamber c. £85k all-in. Hooke London £21-54k membership doesn't include HBOT — gap to exploit.

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07

GLP-1 Deep Dive — Bundle into longevity, own the male share

Mounjaro now £133-£330 wholesale (post-Lilly Sep 2025 reset). 78% of UK GLP-1 users female — male is the gap. ASA bans naming GLP-1 in B2C. B2B sidesteps.

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08

Corporate B2B / Key Worker — The killer tax fact

No UK player owns SME-tier longevity-as-employer-benefit at £2.5-3k/head/year. HMRC EIM21765 lets companies pay annual screen + medical with zero BIK.

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09

Where They Hang Out — The activation map

East Midlands density is the unfair advantage. Top 4 must-do 2026: NEC Classic Motor Show + Donington BSB + Chatsworth + Cadwell BSB. IoMTT 25 May-6 Jun = 40,000 enthusiast HNW male audience.

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10

Concierge — "We Go To Them"

"Vernon Gate Concierge" sub-brand. UK comparators £100/mo (Cotswolds) → £21-54k/yr (HOOKE) → $1m/yr (Bryan Johnson). Plenty of headroom.

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11

Family GP Retainer + Tax Structure

Company-paid family GP retainer beats personal-from-dividends by ~£4,500/yr saving on £5,000 retainer at higher-rate. Pitch as remuneration benefit.

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12

Women's Longevity — Parallel Proposition

Surgeon-led, female clinical director, full-spectrum longevity is uncontested white space. Davina effect: NHS testosterone-for-women up 15× since 2015. UK menopause market $648m by 2030.

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13

Telemedicine + Mobile Phlebotomy — National catchment unlock

Foundations Digital £995 / Hybrid £1,495 / Optimise Digital £2,495 / Optimise+ Digital £3,995 + UK Expat Programme £5,995-9,995. CQC: Vernon Gate registration covers UK-wide.

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14

Aesthetics + Injectables + PRP — Full transformation tiers

CQC reform Aug 2025 / Non-Surgical Cosmetics Procedure Bill (autumn 2025, phased 2026) moves red-tier procedures to CQC-registered premises only. DGP is. ~95% of Derby competition is not.

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